China’s online shopping market break 110 billion in the second quarter
IResearch Consulting upcoming second quarter of 2010 to monitor China’s online shopping market data shows that in 2010 the second quarter of the scale of China’s online shopping market transactions to continue rapid growth, reaching 111.23 billion yuan, up 97.5%; which Jingdong Shopping Mall market share rapidly improve from the quarter increased 26.6% to 35.4%, industry 9 consecutive quarters reelected head name, its share over the first 2 to 8 of the and.
IResearch Consulting analysis, in addition to increased market demand for electronics goods, the Jingdong Mall starting to prove the effectiveness of investment in logistics, logistics and distribution has improved the speed, combined with strong promotions, has brought rapid growth of sales volume.
June 12 anniversary as a sophist Dianqing months, Jingdong Mall held a variety of discounts, promotions. June 18 Dianqing average daily sales of more than 2000 yuan per second, the same day turnover broke through the 100 million yuan.
In addition, more and more consumers began to shift from the traditional network Marketplace store, which is the rapid development of Jingdong Mall offers support. From the China Internet Network Information Center recently released the “26th China Internet Development Statistics Report” shows that online shoppers size reached 142 million, which means that one-tenth of the Chinese people to online shopping. The Jingdong Mall entered after 2010, they began to increase the traditional influence of consumer groups, have involved in sports marketing and traditional TV advertising, which is Jingdong Mall to attract a large number of traditional consumer, and promote its turnover the rise.
The trade, distribution and after-sales service has always been the bottleneck of e-commerce development, and Jingdong Mall development it has benefited from sustained high-speed distribution and sale of its initiative to upgrade and so on, which not only provide consumers with more becoming a perfect shopping experience, but also the rapid development of its own foundation.